Research & Analysis

Customer Service Surveys

Client Satisfaction Surveys

Employee Surveys

Workplace Culture Assessments

Facilitated Focus Groups

Employee Performance Coaching


Middle Management



Operations Management

Emerging Markets

Economic Development

Business Plan Development

Leadership Process Evaluations

New Operations Process/Structure Design

Strategic Planning

Board Engagement

Fundraising Strategy

Strategic Plan Evaluations

Retreat Planning & Facilitation

Research and Strategic Plan Document Development

Trending Workforce Training


Working with Unions

Employee Development

Outplacement Preparation

Sales/Business Development

Leadership Program Development

Board & Team/Department Charters

Succession Planning

Full Program Design & Implementation

How to Get Started

Creating Leadership Buy-In

Fully Customizable Strategies

Multiple Phase & Coaching Options

Staff Engagement & Skill Development

Cassandra Halls

Cassandra Halls, founded 2 THE TOP in 2007 offering a wide variety of business consulting services to corporate and non-profit entities in Iowa.  Areas of specialty include: strategic planning, project management, research services, training facilitation, workforce recruitment and retention, succession planning and operations process improvements.  2 THE TOP focuses on delivering project outcomes as planned, in a timely fashion and driving innovation resulting in consistently exceeding expectations of clients.  The testament to this point is that all work completed by 2 THE TOP over the past 10 years has been through client retention and referral.

Halls spent 10 years of her career in public administration in Iowa, and then shifted to corporate employment, working in multiple strategic roles for a start-up technology company which grew from 20 employees to over 1,000 employees over the course of two short years!  She has served in the Vice President role in both non-profit and corporate operations, providing her broad perspective to understand the challenges encountered in many work cultures and environments.  Halls earned a bachelor’s degree in Public Administration from William Penn University.

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Des Moines, IA